Promoting an ad does not fix a weak ad, but it can make a good ad much easier to see. First tidy the title, the photos and the price, and only then think about promotion.
At the top of the list
Your ad is shown in the upper part of the category and of the search. It helps most in categories with many new ads each day: vehicles, phones, flats for rent.
A featured ad
The ad gets a visible frame and a label in the list. It works well when the prices are close, because it draws the eye to your ad among similar offers.
A place on the homepage
This is the widest reach, because the ad is shown to visitors who do not yet know what they are looking for. It makes sense for higher-value items, property and services with a broad audience.
When promotion is not the answer
If the ad has one blurry photo, an empty description and a price above the market, promotion only speeds up the rejection. Spend half an hour on the content first.
How to measure the result
In your account, follow the views, the saves and the enquiries. If the views rise and the enquiries do not, the problem is the price or the description, not the visibility.
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